Videos and screencasts in the process phase Introduction
Videos and screencasts focus on presenting information visually, in contrast to podcasts, which typically include only audio. Screencasts are recordings of a computer screen with narration that guides the viewer’s focus, similar to presenting remotely. Since narration can be added separately, screencasts are an efficient and clear way to convey information. In the context of business cases, graphs and data are often presented through screencasts. For introductory purposes, showing videos of real events related to the case or its setting—such as news clips, documentaries, or company videos—can help orient students to the case.