Podcasts in the process phase Background & company description
A podcast is a digital audio format that is published in the form of episodes and can be streamed or downloaded via the internet. The audio form of the podcast offers an entertaining and at the same time informative way of imparting knowledge. This can increase learner engagement and motivate them to engage more intensively with the content of the case study. In addition, podcasts can be accessed at any time and across different devices, allowing learners to learn at their own pace and access the content whenever it suits them best.
Personal reflection
Why could it be useful to also use a (customised) podcast episode for the process phase Background & Company description?
Podcasts offer a dynamic format that can make the case study content more engaging compared to traditional written documents. They provide a conversational and often more personable approach, which can capture learners' interest more effectively. By integrating audio content, learners who may struggle with dense text can benefit from alternative methods of receiving information. Storytelling in podcasts can make complex information more relatable and easier to remember. Hearing real experiences and narratives can help solidify theoretical knowledge. A discussion about, for example, the market or strategic decisions provided by the podcast could deepen understanding of how these concepts apply to the specific case.
Do you remember the options to create a podcast?
You can edit your audio recordings for free with programmes such as Audacity or GarageBand. For sure there are even more free programmes.