Videos and screencast in the process phase Background & company description
Videos and screencasts can display a variety of content, from real footage to animations and graphics. A screencast is a digital recording of a computer screen, often accompanied by narration.
In the context of creating business case studies, videos and screencasts are particularly relevant as they can convey the background and company description in a descriptive and stimulative way. Videos can vividly present complex information through visual and auditory means and increase learner engagement. Videos can authentically portray the corporate culture and work environment, which is difficult to convey through purely text-based materials.
Videos and screencasts help to make the background and company description in business case studies lively, vivid and accessible. They enable learners to gain deeper insights and develop a more comprehensive understanding of the complex aspects of the organisation.
Personal reflection
For what purpose can a screencast be useful in the process phase "Background & Company Description"?
In this phase, a screencast can be useful for providing step-by-step instructions on specific processes or analyses that are important for understanding the company’s background. It can also visualize complex data, reports, or financial analyses, making these details clearer and more comprehensible. Additionally, a screencast can demonstrate the use and functionalities of specific software or tools relevant to the problem, facilitating understanding and application.
Try to create a screencast with Microsoft Powerpoint, if you have the software. You can unfold this to find a short guide.
Start PowerPoint and open either a new presentation or an existing presentation that you would like to use for your screencast. Navigate to the screencast function in the menu bar and select the area you want to record. Make sure that your microphone is selected and the audio settings are correct, before you click on “record”. Speak clearly and in a quiet room. Present your content and, if necessary, use annotations to emphasise important points. Stop the recording, save it and give it a suitable name. Insert the saved recording into your PowerPoint slide. You can crop the recording and adjust the volume.